Project #0
School Tree Growing Campaign in Kenya
Far beyond reforestation and CO2 offsetting, this project encourages educating Kenyan children about the vital importance of trees in their lives by incorporating tree planting and care into the official school programs.
In Kenya, 37 schools, 44,000 students, and 800 teachers will plant 20,000 native trees in the counties of West Pokot, Nyeri, Nairobi, Garissa and Kajiado. Each student will care for their tree, learning the skills to become lifelong environmental stewards. An initiative that goes beyond planting—it would empower a generation to protect their environment through knowledge and action.
By combining education, activism, and community participation, this initiative fosters the next generation of environmental leaders. This initiative is powered by the commitment of the Nature Lover Organization (led by Dr. Mary Manana), guided by Markus Föster (TreeSixtyº), and strengthened by the participation of a growing community. Together, we can create a tangible and lasting impact for future generations, turning it into a magnificent first step in HUMANSDID’s history, our Project #0. As they prepare for the next phase, NLO and TreeSixtyº will monitor survival rates in January 2026 and replant during the March rains.
Dr. Mary Manana – CEO of Nature Lover Organization
Mary has dedicated part of her life and career to environmental education and conservation in Kenya. Through Nature Lover Organization, she leads initiatives that empower communities to restore their environment through reforestation and sustainable education.
Mary has a message for you. Watch it here.
Markus Förster – Founder and CEO of TreeSixtyº
Markus and his team are turning reforestation into a real, scalable, and accessible solution. At TreeSixtyº, they have helped grow more than 35 million trees around the world, connecting stakeholders with projects that don’t just capture CO2, but also strengthen communities and ecosystems.
Markus has a message for you. Watch it here.
Rewards
We’ve completed HUMANSDID’s Project #0!
It all began when 96% of you voted in favor of this initiative, allowing us to kick off this incredible effort from Nairobi.
Among everyone who voted FOR or AGAINST carrying out this Project, we held a raffle to travel to Kenya and take part in this new way of involving people in brand decision-making — and turning that involvement into action. The winner, Kety Durán, had the opportunity to travel with a friend. Once there, together with Mary Manana and her team, they participated in the tree-planting phase across several schools in the Nairobi region.
Participate
Become a member.
If you haven’t registered yet, sign up now and vote through the link we’ll send you. Invite anyone you’d like to register on our website and earn the right to vote.
After Project #0, Project #1, Project #2 …
We are working on the development of several other projects like this one, which will require your participation through the HUMANSDID application. If you haven’t registered yet, sign up now and vote.
