“Is it a bird? Is it a plane? No, it’s a Brand!”

Pure fiction.

This is what people think when they see commercial brands as potential saviors of the problems we suffer as humanity.

But, is this because they don’t want to, or because they can’t?

Some, of course, don’t want to. But many do want to, and the structure simply isn’t there to make it easily possible.

To be fair, the problem isn’t just for brands. When it comes to engaging in actions that could help improve the world, there are many obstacles, both for them and for us.

Brands face a credibility problem caused by specific players in the market, which scares them when it comes to launching new initiatives and communicating them to the public. We, ordinary people, can only be part of the collaboration for a better world if we have specific skills, time, and, most importantly:

Money.

It’s clear that we need a place, site, platform, or whatever it may be, where we can collaborate with leading brands in a new, frictionless way, so that both our initiatives and theirs can be carried out and produce real change.

 

Through this, we will build a new and vibrant relationship between us, the citizens, and the brands, based on the experience of working together to drive social purpose projects that have tangible and certifiable value.

And we will make activism accessible to everyone, through dynamics that are simple and exciting.

Why now? Because it is imperative that ALL of us start participating in the work of saving the planet. Time is up, and saving the planet, our shared home, is not a task that can continue to rest solely in the hands of activist heroes or professionals who can only influence specific spaces with concrete actions.

It’s an obligation we all share as human beings.

And it is also our right.